Van Life

Despite the bad rap often laid upon the van life, such as Matt Foley's lament of having to live "in a van down by the river," or Jerry rejecting Kramer's offer of a trade of celebrity memorabilia for Jerry's "big, juicy van," some have embraced the bohemian van life and turned it into a social media movement.


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Omar Comin’ …

In its first brand campaign in a decade, The Atlantic decided to make an impact through an ad, featuring an excellent actor, Michael K. Williams, who played The Wire's Omar Little, one of the most complex, badass characters ever. And, you best believe Omar makes an appearance. "Spread the word, darlin'. Omar back."


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Iggy Pop, Creative Director

Iggy Pop has several titles: singer, musician, actor, poet, author, and most punk rock badass on the planet, but, given his appearance at the Cannes Lions festival, he could very well add "creative director" to that list.


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Works Every Time

Water shortage? That's old news. Pabst is doing its level best to correct another national issue ... the dreaded Billy Dee shortage. That's right, PBR has launched a new Billy Dee Williams ad for Colt 45 malt liquor.


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On the Surface

In 2013, Microsoft made, what appeared to be, a solid $400 million marketing deal with the NFL to make Microsoft "The Official Sideline Technology Sponsor of the NFL". Well, like that whole RGIII sitch, things haven't exactly gone as planned.


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No Master of its Domain

So, last year Heinz ran a promotion that involved a QR code on its ketchup bottles that brought folks to a promotional website. The promotion ended and Heinz let the domain expire. No harm, no foul, eh?


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Happy Accident

We're all familiar with the phrase, "Accidents will happen," and, in the case of the design of NIrvana's "Bleach" album, the "accident" that led to the final design was a good thing.


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.porn .sucks

Two new domains, .porn and .sucks, are about to be unfurled on the world, and they've got brands in a veritable tizzy in terms of what to do about them.


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Polar Bare

Sometimes it's truly difficult to pinpoint what will make a brand take off. For instance, folks all over tarnation, well, maybe not in warmer climes, are suddenly sporting expensive Canada Goose coats, which, until now, were a blip in the overall outerwear market. So, what gives?


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