One Weird Trick

Beyond the horrifying 'One Weird Trick' flash ads that pepper the internet there is an increasingly intelligent network of advertising behind every sales pitch on the world wide web. If you have ever wondered how Slate knew that you were looking at a new desk on Overstock, there is a beautiful presentation by CM Summit that explains the process for all of the visual learners in the house.

Take a trip down the ad server pipeline.

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