Karma can be a wonderful thing. Ashley Madison, feel free to disagree, but almost everyone wants you to roll over and die. Not just for promoting adultery online, but for your absolutely terrible tv commercial. John Oliver has a copy of that dreadful assault on advertising that is definitely worth watching.
Lesson learned: When your business is keeping secrets for a living, you had best be bulletproof against cyberattacks. Side note - we're all screwed.