What is the most successful design project on Kickstarter to date? A reissue, of course, but this one hits two target markets that will easily drop a pretty penny into a pet project.
The targets: Designers & New Yorkers
The reissue: NYCTA Graphics Standards Manual
Project funding goal: $108,000
That's right, almost one million dollars pledged for a reissue of a 364 page manual that reads like a design history course. This is obviously the must-have coffee table book for the up and coming agencies around the world. It also goes to prove that Kickstarter kicks ass and if you haven't seen Helvetica it is worth the watch.