Van Life

Despite the bad rap often laid upon the van life, such as Matt Foley's lament of having to live "in a van down by the river," or Jerry rejecting Kramer's offer of a trade of celebrity memorabilia for Jerry's "big, juicy van," some have embraced the bohemian van life and turned it into a social media movement.

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Omar Comin’ …

In its first brand campaign in a decade, The Atlantic decided to make an impact through an ad, featuring an excellent actor, Michael K. Williams, who played The Wire's Omar Little, one of the most complex, badass characters ever. And, you best believe Omar makes an appearance. "Spread the word, darlin'. Omar back."

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Iggy Pop, Creative Director

Iggy Pop has several titles: singer, musician, actor, poet, author, and most punk rock badass on the planet, but, given his appearance at the Cannes Lions festival, he could very well add "creative director" to that list.

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Works Every Time

Water shortage? That's old news. Pabst is doing its level best to correct another national issue ... the dreaded Billy Dee shortage. That's right, PBR has launched a new Billy Dee Williams ad for Colt 45 malt liquor.

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No Master of its Domain

So, last year Heinz ran a promotion that involved a QR code on its ketchup bottles that brought folks to a promotional website. The promotion ended and Heinz let the domain expire. No harm, no foul, eh?

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Polar Bare

Sometimes it's truly difficult to pinpoint what will make a brand take off. For instance, folks all over tarnation, well, maybe not in warmer climes, are suddenly sporting expensive Canada Goose coats, which, until now, were a blip in the overall outerwear market. So, what gives?

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Dirty Bird

Sex appeal is a tactic that's been used in advertising since advertising's been around. Now, how tastefully or subtly sex appeal is used varies widely.

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KISS the cash cow

Some have questioned the recent inclusion of KISS in to the Rock and Roll Hall of Fame. The question that, inevitably, gets asked is, "is KISS more about the music or the image?

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Advertising Freshness

I definitely can't count myself among the most devoted of the Arby's clientele. In fact, my last encounter with the chain was as a young, broke college lad who was lured to the glowing Big Hat by its offer of 2 succulent Beef n' Cheddars for just $2. Let's just say that meal ended poorly.

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Publicity Stunts

How would you sell a taco that wasn't actually a taco? 

Hmm, that's a tough one. Did you answer "Send out burner phones to 1,000 people and have them complete 'secret missions' that mostly revolve around social media plugs using said phones?" READ ON →

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