Failure to Launch

What's the most important aspect of a successful album? The album launch gimmicks, of course! With more musicians relying on the release party to build hype for new albums we're going to continue to see many different strategies to create buzz. If the White Lies fans have a strong cross section of retro gaming nerds/programmers then their new album hijinks are spot on. Maze your way through the details of the new White Lies.

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